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03
Talent & partnerships · 2026
kin
botanicals
Twelve partners, zero gifting.
Twelve partners, zero gifting.
Kin was tired of watching gifted products die in stories. We rebuilt their creator programme around twelve long-term partners — and the numbers moved the way one-offs never had.
Kin was tired of watching gifted products die in stories. We rebuilt their creator programme around twelve long-term partners — and the numbers moved the way one-offs never had.
The brief
The brief
Kin’s gifting list was three hundred names long and produced noise: one story, no memory, no measurement. The brief was to make creator spend behave like media spend — accountable, repeatable, compounding.
Kin’s gifting list was three hundred names long and produced noise: one story, no memory, no measurement. The brief was to make creator spend behave like media spend — accountable, repeatable, compounding.
What we did
What we did
We cut three hundred names to twelve partners, each chosen for audience trust rather than reach, each contracted for a year, briefed per launch and measured against the same goals as press. Content stayed in the creator’s voice; the calendar stayed ours.
We cut three hundred names to twelve partners, each chosen for audience trust rather than reach, each contracted for a year, briefed per launch and measured against the same goals as press. Content stayed in the creator’s voice; the calendar stayed ours.
What changed
What changed
Reach per launch grew because the same audiences heard the story more than once. Cost per engagement halved. And when a launch wobbled, twelve people who knew the brand carried it anyway.
Reach per launch grew because the same audiences heard the story more than once. Cost per engagement halved. And when a launch wobbled, twelve people who knew the brand carried it anyway.
The results
12
Partners retained across the year
Partners retained across the year
2.4m
Combined organic reach per launch
Combined organic reach per launch
−50%
Cost per engagement
Cost per engagement
“For the first time the creator work felt like a programme, not a lottery.”
Marketing lead, Kin Botanicals
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SEEN Studio Ltd
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© 2026 SEEN Studio Ltd. All rights reserved.
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seen
studio
London — Paris
SEEN Studio Ltd
An independent communications studio for beauty, fashion and lifestyle brands. Senior-led, deliberately small, working with clients worldwide.
inquire@seenstudio.com
© 2026 SEEN Studio Ltd. All rights reserved.
Privacy policy