About SEEN

seen,

in person.

The senior team behind the coverage โ€” who we are, how we work, and why we stay small.

Start a conversation โ†’

Three of the SEEN team standing in the studio: one writing notes, Margaux Ellis on the phone, one reading a newspaper.

London & Paris

Beauty, fashion & lifestyle

Senior-led since 2016

Margaux Ellis, founder of SEEN, on the studio sofa with a podcast microphone.

(01) The studio

SEEN is a small senior team working across beauty, fashion and lifestyle, from London and Paris. We are deliberately independent and deliberately small.

The people who write your plan are the people who run it. No handoffs, and no juniors learning on your budget.

โ€” Margaux Ellis & Ines Laurent, founders

โ€” Margaux Ellis & Ines Laurent, founders

how we

work

(02) We work differently

Every plan is bespoke, written for one brand by the people who will run it week to week. Three things sit under all of our work.

01

Senior-led accounts

Senior-led accounts

The people who write your plan are the people who run it, week to week. No handoffs, and no juniors learning on your budget.

The people who write your plan are the people who run it, week to week. No handoffs, and no juniors learning on your budget.

02

Editorial-first thinking

Editorial-first thinking

We start from what an editor would actually run, then build the strategy backwards from there. It keeps the work honest and the coverage real.

We start from what an editor would actually run, then build the strategy backwards from there. It keeps the work honest and the coverage real.

03

Built for the long term

Built for the long term

Most of our clients have been with us for years. We plan in seasons, not stunts, and measure ourselves on what compounds.

Most of our clients have been with us for years. We plan in seasons, not stunts, and measure ourselves on what compounds.

what we

value

(03) Four values, kept on the wall and in the work

01

authenticity

We only tell stories we believe, for brands we would buy ourselves.

02

excellence

The details are the work. Every list, pitch and placement is finished properly.

03

clarity

Plain plans, plain reporting, and no surprises between them.

04

connection

Relationships carry this industry. Ours are real, and they are yours to use.

get to know

us

Eight honest answers, in place of a mission statement.

Weโ€™re obsessed with:

a pitch that reads like a letter

Weโ€™re obsessed with:

a pitch that reads like a letter

Our favourite person is:

the founder who reads the small print

Our favourite person is:

the founder who reads the small print

We started SEEN because:

good brands were being shouted about badly

We started SEEN because:

good brands were being shouted about badly

Our perfect morning:

coverage in, coffee on

Our perfect morning:

coverage in, coffee on

We couldnโ€™t live without:

the Paris showroom keys

We couldnโ€™t live without:

the Paris showroom keys

Best trip:

Milan, fashion week, no plan

Best trip:

Milan, fashion week, no plan

Most important lesson:

quiet confidence over noise

Most important lesson:

quiet confidence over noise

Favourite title:

whichever one just called

Favourite title:

whichever one just called

meet the

team

(04) Six people, all senior

Margaux Ellis, co-founder and PR director of SEEN, seated in the studio with a laptop on her knees.

Margaux Ellis

Co-founder & PR director

Margaux has spent fifteen years placing beauty and fashion brands in the titles that matter, in-house and agency-side, in London and Paris. She leads press and media relations on every account, and still writes the pitches herself.

Margaux Ellis, co-founder and PR director of SEEN, seated in the studio with a laptop on her knees.

Margaux Ellis

Co-founder & PR director

Margaux has spent fifteen years placing beauty and fashion brands in the titles that matter, in-house and agency-side, in London and Paris. She leads press and media relations on every account, and still writes the pitches herself.

Ines Laurent, co-founder and operations director of SEEN, at the studio desk with her laptop and a coffee.

Ines Laurent

Co-founder & operations director

Ines runs the other half of the studio โ€” talent, partnerships, events and the operations underneath them. Before SEEN she managed showroom and launch programmes for lifestyle names across the UK and France.

Ines Laurent, co-founder and operations director of SEEN, at the studio desk with her laptop and a coffee.

Ines Laurent

Co-founder & operations director

Ines runs the other half of the studio โ€” talent, partnerships, events and the operations underneath them. Before SEEN she managed showroom and launch programmes for lifestyle names across the UK and France.

Priya Shah, senior publicist at SEEN, at a table with printed press invitations spread in front of her.

Priya Shah

Senior publicist

Priya runs the day-to-day press office across our beauty accounts, after a decade agency-side working on global launches.

Priya Shah, senior publicist at SEEN, at a table with printed press invitations spread in front of her.

Priya Shah

Senior publicist

Priya runs the day-to-day press office across our beauty accounts, after a decade agency-side working on global launches.

Toni Okafor, talent and partnerships lead at SEEN, on a call at her desk writing in a notebook.

Toni Okafor

Talent & partnerships lead

Toni looks after talent relationships and brand partnerships, from the first approach through to the signed campaign.

Toni Okafor, talent and partnerships lead at SEEN, on a call at her desk writing in a notebook.

Toni Okafor

Talent & partnerships lead

Toni looks after talent relationships and brand partnerships, from the first approach through to the signed campaign.

Camille Roux, events and showroom manager at SEEN, on the studio sofa packing her bag.

Camille Roux

Events & showroom manager

Camille produces our launches, press days and the Paris showroom calendar, end to end.

Camille Roux, events and showroom manager at SEEN, on the studio sofa packing her bag.

Camille Roux

Events & showroom manager

Camille produces our launches, press days and the Paris showroom calendar, end to end.

Ada Nowak, digital and content strategist at SEEN, working at her laptop.

Ada Nowak

Digital & content strategist

Ada leads the digital side of every plan โ€” search, social and the content that carries a story past launch week.

Ada Nowak, digital and content strategist at SEEN, working at her laptop.

Ada Nowak

Digital & content strategist

Ada leads the digital side of every plan โ€” search, social and the content that carries a story past launch week.

  • work with

    us โ€”

  • work with

    us โ€”

  • work with

    us โ€”

  • work with

    us โ€”

the newsletter

Launches, coverage worth reading and notes from the studio โ€” once a month.

One email a month. Unsubscribe any time.

seen

studio

London โ€” Paris

SEEN Studio Ltd

An independent communications studio for beauty, fashion and lifestyle brands. Senior-led, deliberately small, working with clients worldwide.

inquire@seenstudio.com

ยฉ 2026 SEEN Studio Ltd. All rights reserved.

Privacy policy

the newsletter

Launches, coverage worth reading and notes from the studio โ€” once a month.

One email a month. Unsubscribe any time.

seen

studio

London โ€” Paris

SEEN Studio Ltd

An independent communications studio for beauty, fashion and lifestyle brands. Senior-led, deliberately small, working with clients worldwide.

inquire@seenstudio.com

ยฉ 2026 SEEN Studio Ltd. All rights reserved.

Privacy policy

the newsletter

Launches, coverage worth reading and notes from the studio โ€” once a month.

One email a month. Unsubscribe any time.

seen

studio

London โ€” Paris

SEEN Studio Ltd

An independent communications studio for beauty, fashion and lifestyle brands. Senior-led, deliberately small, working with clients worldwide.

inquire@seenstudio.com

ยฉ 2026 SEEN Studio Ltd. All rights reserved.

Privacy policy

Create a free website with Framer, the website builder loved by startups, designers and agencies.