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05
Service
Brand strategy
The thinking before the telling. We work out what the brand stands for, who it is talking to and what the press should be saying about it — then write that down in language the whole company can use.
It runs from positioning and messaging through to launch planning and the annual calendar, so every campaign that follows is arguing the same case rather than starting again.
in
brief
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In practice
Edit London came to us mid-relaunch with three competing versions of their story. We left them with one, and a year planned around it.
“For the first time the whole company could say what we stand for in one sentence.”
CEO, Edit London
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