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Service
Press & media relations
This is the core of the studio: placing your brand in the titles, supplements and digital editions your customers actually read. We build the press strategy, write the pitches, and run the relationships that turn a launch into coverage.
Print, digital and broadcast sit in one plan — hero campaigns, product launches, founder commentary, reactive pitching and day-to-day press office. In practice we act as your press office, without the in-house headcount.
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In practice
For Copenhagen skincare house Lumene, we built a press programme around one hero launch — landing the titles their customers already trusted, and holding that coverage through the season.
“They understood the brand in the first meeting and never needed it explained again. The coverage reflected that.”
Founder, Lumene Copenhagen
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