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03
Service
Events & showroom
Rooms that produce coverage. We concept, produce and run launches and press days end to end — the space, the guest list, the run of show and the follow-up that turns attendance into pages.
Alongside the events themselves we hold a standing showroom presence in London and Paris, so stylists and editors can see the collection all season rather than only on launch week.
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In practice
For Atelier V we produced a Paris press day around a single room and a single idea — and it is still the launch editors bring up first.
“Editors still mention that launch. That is the point of a room done properly.”
Creative director, Atelier V
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